Jul 11, 2025
Every year on May 25th, China observes 525 Skincare Day (5/25, pronounced "Wo Ai Wo" or "I Love Me" in Chinese), a nationwide public welfare initiative led by the Dermatology Branch of the Chinese Medical Doctor Association. This day promotes scientific skincare awareness and underscores the importance of skin health for all.
The 2025 theme, "Caring for Silver-Age Skin, Preserving Timeless Happiness," focuses on addressing skin concerns in the elderly population. As skin ages, sebum production declines by over 40%, leading to the loss of essential lipids (squalene, ceramides, cholesterol). This weakens the skin barrier, causing dryness, itching, sensitivity, and accelerated aging—a vicious cycle of dehydration, inflammation, and collagen degradation.
As a pioneer in science-backed skincare, HIREIDA proudly supports this year’s campaign, partnering with medical professionals to:
• Raise awareness of age-related skin challenges
• Advocate barrier repair & lipid replenishment
• Empower healthy aging through preventive care
At HIREIDA, we believe aging is a natural journey—but discomfort doesn’t have to be.
⏳ Time may be inevitable, but healthy skin is achievable with science.
Rooted in "Medical Expertise, Scientific Skincare," HIREIDA remains committed to:
• Supporting hospital-led public welfare programs
• Advancing skin health education
• Collaborating with industry leaders to drive "Healthy China" skincare initiatives
Together, let’s empower every generation to embrace confidence through healthier skin.
